# name
The corporate social initiatives. Les iniciatives socials corporatives

# metadata.dc.description[].value
Treballs Finals del Doble Grau d'Administració i Direcció d'Empreses i de Dret, Facultat d'Economia i Empresa i Facultat de Dret, Universitat de Barcelona. Curs: 2022-2023. Tutor:Cristina Roy Pérez

# metadata.dc.description.abstract[].value
In recent decades, public and institutional concern about environmental degradation and social
sensitivity in business development have been on the rise. Consequently, many companies are carrying
out social initiatives aimed at the community in which they are located.
In order to understand how this corporate social commitment can and should be managed, this paper
analyses the concepts of social action, CSR and sustainability in which these initiatives are usually
framed, and the forms of patronage and sponsorship in which they are legally instrumentalised. The
analysis reveals the need for a dialogue with the community to understand their expectations and
integrate them into the corporate strategy. For figuring out this dialogue, a quantitative research has
been conducted.
Based on research and theoretical and legal analysis, the integration of CSR and sustainability and the
use of theconvenio de colaboración - a figure of patronage - is the most appropriate strategy for the
implementation of social initiatives.

# metadata.dc.source[].value
Treballs Finals de Grau (TFG) - Dret i Administració i Direcció d'Empreses (Doble Grau)

# metadata.dc.title[].value
The corporate social initiatives. Les iniciatives socials corporatives