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Reframing cultural diplomacy: the instrumentalization of culture under the soft power theory

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Although cultural diplomacy has grown in importance in recent years, there is no consensus on its definition. Cultural diplomacy is commonly framed in terms of soft power: the capacity of persuasion and attraction that allows the state to construct hegemony without using coercive methods. In this article, I offer a critical analysis of this theory's limitations. To shed light on this situation, I provide an historical analysis of cultural diplomacy. Based on this historical analysis and on an extensive desk research, I examine the dominant methodological and conceptual articulation of soft power in cultural diplomacy literature to clarify how the logical framework of soft power favors a specific and restrained conception of these policies, narrowing its understanding and legitimating its economic and political instrumentalization.

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cc-by-nc (c) Zamorano, Mariano Martín, 2016

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Articles publicats en revistes (Sociologia)

# metadata.dc.title[].value
Reframing cultural diplomacy: the instrumentalization of culture under the soft power theory