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Building brand loyalty in e-commerce of fashion lingerie

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The purpose of this paper is to know if the loyalty of online purchasing is determined by the final perceptions of product quality and brand reputation in the online community of lingerie customers. ...

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Journal of Fashion Marketing & Management, 2017, vol. 21, num. 1, p. 103-114

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Articles publicats en revistes (Empresa)

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Building brand loyalty in e-commerce of fashion lingerie