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Treballs Finals del Màster en Creación y Gestión de Empresas Innovadoras y de Base Tecnológica, Facultat d'Economia i Empresa, Universitat de Barcelona, Curs: 2022-2023, Tutor: Adriana Espinet

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The fitness industry has experienced significant growth in recent years. As research continues to grow, it is increasingly recognized that physical activity is essential for the well-being of individuals. Moreover, as a result of the COVID-19 pandemic, outdoor physical activities have become more prevalent than ever before, which has led to an increase in bicycle sales and cycling as a mode of transportation.
For example, in the United Kingdom, bicycle sales increased by 63% (Reid, 2020), and cycling levels rose by as much as 300% on some days during the lockdown period (2019-2021) (Sutton,2020).
Furthermore, in recent years there has been a noticeable trend towards promoting sustainable practices and eco-tourism. One form of eco-tourism that has gained significant attention worldwide is cycle tourism. Cycle tourism, also known as bicycle tourism, is any type of tourism that entails travelling by bicycle and encompasses many different forms such as long-distance cycling trips, guided tours, and self-guided rides. Expedite by the COVID-19 pandemic and consumer-driven ventures to explore nature, the demand for cycle tourism is growing across the globe (Grand View Review, 2022). In 2019, Europe had the largest share of the cycling tourism market, accounting for approximately 40% of the global market (Global View Research, 2022).

# metadata.dc.source[].value
Màster Oficial - Creació i Gestió d'Empreses Innovadores i de Base Tecnològica