# name
The disruption of a ditigal transformation in the in-store experience of a traditional grocery store

# metadata.dc.description[].value
Treballs Finals del Grau de d'Administració i Direcció d'Empreses, Facultat d'Economia i Empresa, Universitat de Barcelona, Curs: 2020-2021, Tutor: Montserrat Termes I Rifé

# metadata.dc.description.abstract[].value
There is a clear evidence about the fact that food and grocery markets are one of the potential industries witnessing a significant demand worldwide. Focusing on the Spanish Grocery landscape, Mercadona’s business model has transformed the company into the most popular supermarket chain in Europe and it is being ranked as one of the world’s leadings brands. Nevertheless, specific questions have been raised about how those potential industries are currently managing their economic power and success. In the recent decade we recognize the rapid development of innovative technologies and the successful implementation of the different digitalization process and automatization systems in numerous industries; nevertheless, what is less clear is how much grocery store and convenience retail shops are properly investing on the most recent trends and if they are completely opened to challenge themselves with the new area of a technological transformation.

# metadata.dc.source[].value
Treballs Finals de Grau (TFG) - Administració i Direcció d'Empreses

# metadata.dc.title[].value
The disruption of a ditigal transformation in the in-store experience of a traditional grocery store