Huertas García, RubénGázquez-Abad, Juan CarlosMartínez López, Francisco J., 1975-Esteban Millat, Irene2018-02-132018-02-132013-031470-7853https://hdl.handle.net/2445/119782Identifying relevant attributes or variables is the first objective of conjoint analysis in market research. As a result of technological development, today it is common for researchers to use sequential experimental methods for adjusting design factors in successive phases. In particular, in the field of consumer behaviour these models are used predominantly for assessing subjective perceptions relating to the attributes of different products with high sensorial components (e.g. food, drinks and personal care products) ...22 p.application/pdfeng(c) The Market Research Society, 2013Estudis de mercatAnàlisi factorialAnàlisi conjunt (Màrqueting)Market surveysFactor analysisConjoint analysis (Marketing)info:eu-repo/semantics/article6041812018-02-13info:eu-repo/semantics/openAccess