Arroyo Cañada, Francisco JavierSánchez Torres, Javier AlirioSolé Moro, María Luisa2018-05-142018-05-142017-111992-1896https://hdl.handle.net/2445/122330The main objective of this study is to determine whether satisfaction in buying underwear online is preceded by prod-uct quality and innovation, two of the most differentiators and competitive aspects in this sector. It was proposed to make a small empirical model to test the impact on satisfaction, taking as a case study Leonisa.com the Colombian company, which operates in Europe through electronic commerce. It was found that the mixture of quality throughout the value chain can generate satisfaction and customer loyalty, so a strategic orientation towards quality and innovation in e-commerce can maintain and positioning the company in a very competitive market10 p.application/pdfspacc-by (c) Arroyo Cañada, Francisco Javier et al., 2017http://creativecommons.org/licenses/by/3.0/esComerç electrònicGestió de la innovacióControl de qualitatRoba interiorElectronic commerceInnovation managementQuality controlUnderwearinfo:eu-repo/semantics/article6759262018-05-14info:eu-repo/semantics/openAccess