Peck, Tabitha C.Seinfeld, SofiaAglioti, Salvatore M.Slater, Mel2014-04-252014-04-2520131053-8100https://hdl.handle.net/2445/53641Although it has been shown that immersive virtual reality (IVR) can be used to induce illusions of ownership over a virtual body (VB), information on whether this changes implicit interpersonal attitudes is meager. Here we demonstrate that embodiment of light-skinned participants in a dark-skinned VB significantly reduced implicit racial bias against darkskinned people, in contrast to embodiment in light-skinned, purple-skinned or with no VB. 60 females participated in this between-groups experiment, with a VB substituting their own, with full-body visuomotor synchrony, reflected also in a virtual mirror. A racial Implicit Association Test (IAT) was administered at least three days prior to the experiment, and immediately after the IVR exposure. The change from pre- to post-experience IAT scores suggests that the dark-skinned embodied condition decreased implicit racial bias more than the other conditions. Thus, embodiment may change negative interpersonal attitudes and thus represent a powerful tool for exploring such fundamental psychological and societal phenomena.16 p.application/pdfeng(c) Elsevier, 2013Realitat virtualPercepcióImatge (Psicologia)RacismeVirtual realityPerceptionImagery (Psychology)RacismPutting yourself in the skin of a black avatar reduces implicit racial bias consciousness and cognitioninfo:eu-repo/semantics/article6335092014-04-25info:eu-repo/semantics/openAccess23727712