Valuation approaches of social networking companies: Meta Platforms’ valuation model

Kasperskaya, YuliaGrabco, Anastasia2022-09-082022-09-082022https://hdl.handle.net/2445/188840Treballs Finals del Grau de d'Administració i Direcció d'Empreses, Facultat d'Economia i Empresa, Universitat de Barcelona, Curs: 2021-2022 , Tutor: Yuliya Kasperskaya RiabenkoThis paper is focused on valuation of publicly traded social media companies. In order to do so I have contacted various social media analysts and asked them what main metrics they consider when valuing a company. I used their insights to build my analysis and valuation model for the main social media company Meta Platforms’ and compared my outcomes with market estimation provided by analysts I had conversations with.44 p.application/pdfengcc-by-nc-nd (c) Grabco, 2022http://creativecommons.org/licenses/by-nc-nd/3.0/es/EmpresesXarxes socialsValoració d'empresesTreballs de fi de grauBusiness enterprisesSocial networksValuation of businessBachelor's thesesValuation approaches of social networking companies: Meta Platforms’ valuation modelinfo:eu-repo/semantics/bachelorThesisinfo:eu-repo/semantics/openAccess