Jiménez Iglesias, LucíaAguilar Paredes, CarlosSánchez, LydiaPérez-Montoro, Mario2018-04-092018-04-0920181138-5820https://hdl.handle.net/2445/121349Introduction: access to online information is carried out throughout smartphones, so is basic that newspapers websites for these devices are designed from a user experience perspective. This work aims at determining the number of clicks that users are willing to do in order to get the content they are looking for. Methodology: User tests are carried out to observe users' performance and reactions while navigating these websites. The methodological approach is a concurrent design based on triangulation and it includes the collection of quantitative and qualitative data. Results: The number of clicks is not related to failure but it is associated with the perception of difficulty. Discussion and Conclusions: It is advisable for newspapers' mobile websites to include a search engine which allows users to access information straightaway.19 p.application/pdfengcc-by-nc-nd (c) Jiménez Iglesias, Lucía et al., 2018http://creativecommons.org/licenses/by-nc-nd/3.0/esDiaris electrònicsTelèfons intel·ligentsUsabilitatElectronic newspapersSmartphonesUsabilityUser experience and the media: the three-click rule on newspaper websites for smartphonesinfo:eu-repo/semantics/article6794652018-04-09info:eu-repo/semantics/openAccess