Blanco Mesa, Fabio RaúlGil Lafuente, Anna MariaMerigó Lindahl, José M.2019-02-282019-12-312018-121381-298Xhttps://hdl.handle.net/2445/129362Since the stakeholder theory was proposed to explain the interaction among its agents, extensive approaches have been developed. However, the literature continues to suggest the development of new methodologies that allow an analysis of the dynamics and uncertainty of the relationships between each agent. In this sense, this research proposes a novel methodology for the treatment of subjective stakeholder dynamics using fuzzy decision-making. The study proposes a mathematical methodological perspective for the treatment of subjective relationships among stakeholders, which allows a predictive simulation tool to be developed for attitude and personal preferences to analyze the links among all stakeholders. (...)32 p.application/pdfeng(c) Springer Science + Business Media, 2018Lògica borrosaPresa de decisions (Estadística)Planificació estratègicaFuzzy logicStatistical decisionStrategic planninginfo:eu-repo/semantics/article6863782019-02-28info:eu-repo/semantics/openAccess