Sánchez Torres, Javier AlirioArroyo Cañada, Francisco Javier2017-07-132017-07-1320171361-2026https://hdl.handle.net/2445/113735The purpose of this paper is to know if the loyalty of online purchasing is determined by the final perceptions of product quality and brand reputation in the online community of lingerie customers. ...12 p.application/pdfeng(c) Emerald, 2017Gestió de la innovacióControl de qualitatXarxes socialsSatisfacció del consumidorProductes de marcaInnovation managementQuality controlSocial networksConsumer satisfactionBrand name productsBuilding brand loyalty in e-commerce of fashion lingerieinfo:eu-repo/semantics/article6728212017-07-13info:eu-repo/semantics/openAccess