Serra Galindo, CarlaCassidy Bueno de los Ríos, Corina2025-04-082025-04-082025https://hdl.handle.net/2445/220326Treballs Finals del Grau d'Empresa Internacional, Facultat d'Economia i Empresa, Universitat de Barcelona, Curs: 2024-2025 , Tutor: Carla Serra GalindoThis thesis revolves around the idea of creating an online second-hand vintage store with an AI fitting room in Spain. This is an innovative solution to address the need for good priced fashionable clothing that contributes towards circularity goals as well as reduces the number of returns on online purchases thanks to an AI tool. With this tool, you can check how an item of clothing will fit your specific body by adding your measurements to the system, which creates an online model that tries on the item of clothing. The study's goal is to analyze the feasibility of the business idea through extensive market research, competitive analysis, and market viability evaluations. Key research topics include estimating customer demand, discovering competitive advantages, and forecasting the company's viability. The research will use both qualitative and quantitative methodologies to gain insights from potential consumers, industry experts, and secondary data sources. This study will further the subject of entrepreneurship by offering insights into starting a successful firm in the second-hand clothing market and its potential market effect.62 p.application/pdfengcc by-nc-nd (c) Cassidy Bueno de los Ríos, 2025http://creativecommons.org/licenses/by-nc-nd/3.0/es/Empreses multinacionalsEconomia circularRoba de vestirReconeixement de formes (Informàtica)Treballs de fi de grauInternational business enterprisesCircular economyClothing and dressPattern recognition systemsBachelor's thesesinfo:eu-repo/semantics/bachelorThesisinfo:eu-repo/semantics/openAccess