Integrating theories to predict clothing purchase on SNS

Pujadas Hostench, JordiPalau i Saumell, RamonForgas Coll, SantiagoMatute Vallejo, Jorge2019-06-202019-06-202019-070263-5577https://hdl.handle.net/2445/135565This paper aims to design and test a conceptual model integrating UGT, SIC, and TPB theories to identify the drivers that lead users to develop intentions to purchase clothing products through SNS (...)16 p.application/pdfeng(c) Emerald, 2019Comerç electrònicXarxes socialsImatge corporalTeoria de la prediccióEstadísticaRoba de vestirElectronic commerceSocial networksBody imagePrediction theoryStatisticsClothing and dressIntegrating theories to predict clothing purchase on SNSinfo:eu-repo/semantics/article6900522019-06-20info:eu-repo/semantics/openAccess