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Title: Examining how country image influences destination image in a behavioral intentions model: the cases of Lloret de Mar (Spain) and Cancun (Mexico)
Author: Palau i Saumell, Ramon
Forgas Coll, Santiago
Amaya Molinar, Carlos Mario
Sánchez García, Javier
Keywords: Política turística
Imatge corporativa
Lloret de Mar (Catalunya)
Cancun (Mèxic)
Politics of tourism
Corporate image
Lloret de Mar (Catalonia)
Cancún (Mexico)
Issue Date: 2016
Publisher: Taylor and Francis
Abstract: Understanding the importance of a country's image in the behavioral intentions of tourists is essential for sun-and-sand destinations. This study examines an integrated model of behavioral intentions regarding two international tourist destinations, namely Cancun (Mexico) and Lloret de Mar (Spain). The results indicate that country image influences destination image; destination image influences value, satisfaction, and behavioral intentions; value influences satisfaction; and satisfaction influences behavioral intentions. These findings confirm that the country and destination images are different constructs, and that destination image is the key to attracting tourists. Additionally, there are some differences in the relationships hypothesized in the model among the destinations.
Note: Versió postprint del document publicat a:
It is part of: Journal of Travel & Tourism Marketing, 2016, vol. 33, num. 7, p. 949-965
Related resource:
ISSN: 1054-8408
Appears in Collections:Articles publicats en revistes (Empresa)

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