Please use this identifier to cite or link to this item:
http://hdl.handle.net/2445/119782
Title: | Using response surface methodology to optimize factors in conjoint experiments |
Author: | Huertas García, Rubén Gázquez-Abad, Juan Carlos Martínez López, Francisco J., 1975- Esteban Millat, Irene |
Keywords: | Estudis de mercat Anàlisi factorial Anàlisi conjunt (Màrqueting) Market surveys Factor analysis Conjoint analysis (Marketing) |
Issue Date: | Mar-2013 |
Publisher: | World Advertising Research Center (WARC) |
Abstract: | Identifying relevant attributes or variables is the first objective of conjoint analysis in market research. As a result of technological development, today it is common for researchers to use sequential experimental methods for adjusting design factors in successive phases. In particular, in the field of consumer behaviour these models are used predominantly for assessing subjective perceptions relating to the attributes of different products with high sensorial components (e.g. food, drinks and personal care products) ... |
Note: | Versió preprint del document publicat a: https://doi.org/10.2501/IJMR-2013-023 |
It is part of: | International Journal of Market Research, 2013, vol. 55 , num. 2, p. 267-288 |
URI: | http://hdl.handle.net/2445/119782 |
Related resource: | https://doi.org/10.2501/IJMR-2013-023 |
ISSN: | 1470-7853 |
Appears in Collections: | Articles publicats en revistes (Empresa) |
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