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Title: Using response surface methodology to optimize factors in conjoint experiments
Author: Huertas García, Rubén
Gázquez-Abad, Juan Carlos
Martínez López, Francisco J., 1975-
Esteban Millat, Irene
Keywords: Estudis de mercat
Anàlisi factorial
Anàlisi conjunt (Màrqueting)
Market surveys
Factor analysis
Conjoint analysis (Marketing)
Issue Date: Mar-2013
Publisher: World Advertising Research Center (WARC)
Abstract: Identifying relevant attributes or variables is the first objective of conjoint analysis in market research. As a result of technological development, today it is common for researchers to use sequential experimental methods for adjusting design factors in successive phases. In particular, in the field of consumer behaviour these models are used predominantly for assessing subjective perceptions relating to the attributes of different products with high sensorial components (e.g. food, drinks and personal care products) ...
Note: Versió preprint del document publicat a:
It is part of: International Journal of Market Research, 2013, vol. 55 , num. 2, p. 267-288
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ISSN: 1470-7853
Appears in Collections:Articles publicats en revistes (Empresa)

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