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Title: User experience and the media: the three­-click rule on newspaper websites for smartphones
Author: Jiménez Iglesias, Lucía
Aguilar, Carlos (Aguilar Paredes)
Sánchez, Lydia
Pérez-Montoro Gutiérrez, Mario
Keywords: Diaris electrònics
Telèfons intel·ligents
Electronic newspapers
Issue Date: 2018
Publisher: Universidad de La Laguna
Abstract: Introduction: access to online information is carried out throughout smartphones, so is basic that newspapers websites for these devices are designed from a user experience perspective. This work aims at determining the number of clicks that users are willing to do in order to get the content they are looking for. Methodology: User tests are carried out to observe users' performance and reactions while navigating these websites. The methodological approach is a concurrent design based on triangulation and it includes the collection of quantitative and qualitative data. Results: The number of clicks is not related to failure but it is associated with the perception of difficulty. Discussion and Conclusions: It is advisable for newspapers' mobile websites to include a search engine which allows users to access information straightaway.
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It is part of: Revista Latina de Comunicación Social, 2018, num. 76, p. 595-613.
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ISSN: 1138-5820
Appears in Collections:Articles publicats en revistes (Biblioteconomia, Documentació i Comunicació Audiovisual)

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