Oriented majority-vote model in social dynamics

Abstract

Mass events ruled by collective behaviour are present in our society every day. Some of these events require a large number of people interacting in contact networks or lattices. Could the spatial orientation of the agents involved have an effect in promoting or hindering the emergence of consensus states? To address this issue, we propose a simple model for a group of agents interacting in a lattice where an attention-driving action can take place, and possibly spread globally. Computer simulations are performed in order to describe the dynamics of the model and its implications in social systems. The model yields a polarization between global activity or inactivity when orientation dynamics are present, whereas mixed-states arise when they are not