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|Title:||Cigarette brand loyalty among smokers in six European countries - findings from the EUREST-PLUS ITC Survey|
|Author:||Nogueira, Sarah O.|
Kyriakos, Christina N.
Trofor, Antigona C.
Zatoński, Witold A.
Fong, Geoffrey T.
Fernández Muñoz, Esteve
Vardavas, Constantine I.
Quah, Anne C. K.
Països de la Unió Europea
European Union countries
|Abstract:||INTRODUCTION This study aims to describe the degree of smokers' loyalty to a specific brand of tobacco products and the variables related to choosing a specific brand among smokers in six European countries. METHODS A cross-sectional analysis was conducted for a representative sample of adult smokers from Germany, Greece, Hungary, Poland, Romania, and Spain (approximately 1000 smokers per country). The prevalence of smokers' having a usual brand of cigarettes smoked (factory-made or roll-your-own cigarettes), the brand of choice, the factors for choosing a specific brand and the degree of loyalty to that brand (not at all, a little, somewhat and a lot) were assessed by country, sociodemographics and smoking-related variables. RESULTS In total, 86.6% of the smokers reported having a usual brand. In three out of the six countries, one brand holds the loyalty of between 17.8% and 24.5% of the smokers that reported having a usual brand for factory-made cigarettes. Most participants reported being loyal 'a lot' to their brand of choice (44.4%). The reasons most reported for choosing a cigarette brand were the taste (83.2%) and the price (51.7%). CONCLUSIONS Brand loyalty is high among factory-made and roll-your-own cigarette smokers in six European countries. Future research on longitudinal trends of brand loyalty to evaluate the effect of tobacco control policies in these European countries is warranted.|
|Note:||Reproducció del document publicat a: https://doi.org/10.18332/tid/99116|
|It is part of:||Tobacco Induced Diseases, 2018, vol. 16, num. Suppl 2, p. A12|
|Appears in Collections:||Articles publicats en revistes (Institut d'lnvestigació Biomèdica de Bellvitge (IDIBELL))|
Articles publicats en revistes (Ciències Clíniques)
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