Please use this identifier to cite or link to this item: http://hdl.handle.net/2445/183641
Title: Pictures are worth many words: Effectiveness of visual communication in dispelling the rent–control misconception
Author: Brandts, Jordi
Busom, Isabel
Lopez-Mayan, Cristina
Panadés Martí, Judit
Keywords: Comunicació visual
Comunicació escrita
Investigació en ciències socials
Visual communication
Written communication
Social science research
Issue Date: 2022
Publisher: Universitat de Barcelona. Facultat d'Economia i Empresa
Series/Report no: [WP E-IR22/03]
[WP E-AQR22/02]
Abstract: The popular belief that rent–control leads to an increase in the amount of affordable housing is in contradiction with ample empirical evidence and congruent theoretical explanations. It can therefore be qualified as a misconception. We present the results of a preregistered on–line experiment in which we study how to dispel this misconception using a refutational approach both in a video and in a text format. Communication in a video format comes closer to how citizens are typically exposed to information. We find that the refutational video has a significantly higher positive impact on revising the misconception than a refutational text, an effect that is driven by the departure from the misconception by individuals who initially agreed with it. The refutational text, in turn, does not have a significant impact relative to a non–refutational baseline text. Higher cognitive reflective ability positively affects the impact on beliefs of all interventions. Our research shows that visual communication effectively reduces the gap between scientific economic knowledge and the views of citizens.
Note: Reproducció del document publicat a: http://www.ub.edu/irea/working_papers/2022/202203.pdf
It is part of: IREA – Working Papers, 2022, IR22/03
AQR – Working Papers, 2022, AQR22/02
URI: http://hdl.handle.net/2445/183641
Appears in Collections:AQR (Grup d’Anàlisi Quantitativa Regional) – Working Papers
Documents de treball (Institut de Recerca en Economia Aplicada Regional i Pública (IREA))

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