Browsing by Author Gázquez-Abad, Juan Carlos
Showing results 8 to 9 of 9
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| Issue Date | Title | Author(s) |
|---|---|---|
| Nov-2019 | Store flyer design and the intentions to visit the store and buy: the moderating role of perceived variety and perceived store image | Prediger, Maciel; Huertas García, Rubén; Gázquez-Abad, Juan Carlos |
| Mar-2013 | Using response surface methodology to optimize factors in conjoint experiments | Huertas García, Rubén; Gázquez-Abad, Juan Carlos; Martínez López, Francisco J., 1975-; Esteban Millat, Irene |