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http://hdl.handle.net/2445/203298
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DC Field | Value | Language |
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dc.contributor.advisor | Castells Marsol, Valença | - |
dc.contributor.author | Pons Ponsetí, Sergi | - |
dc.date.accessioned | 2023-10-31T17:25:30Z | - |
dc.date.available | 2023-10-31T17:25:30Z | - |
dc.date.issued | 2023-10-18 | - |
dc.identifier.uri | http://hdl.handle.net/2445/203298 | - |
dc.description | Treballs Finals de Grau de Belles Arts. Facultat de Belles Arts. Universitat de Barcelona, Curs: 2022-2023, Tutor: Castells Marsol, Valença | ca |
dc.description.abstract | [ca] Aquest projecte neix de la necessitat de renovació gràfica i pràctica de la marca Xoriguer, una empresa menorquina dedicada a la producció i venda de productes alcohòlics. En aquesta memòria es reformula el discurs conceptual de Xoriguer per redissenyar i coordinar els següents components segons la metodologia del Design Thinking: la identitat corporativa gràfica, les etiquetes dels productes del catàleg i els packagings, amb els quals es pretén donar solució a la falta d’un embalatge resistent que permeti el transport segur i la comercialització internacional de tots els productes. Aquests components es formalitzen a través del concepte del molí, un element representatiu a partir del qual s’actualitza la identitat de la marca. | ca |
dc.description.abstract | [eng] This project was born from the need for graphic and practical renewal of the Xoriguer brand, a Menorcan company dedicated to the production and sale of alcoholic products. In this report, Xoriguer’s conceptual discourse is reformulated to redesign and coordinate the following components according to the Design Thinking methodology: the corporate graphic identity, the labels of all its products and the packagings, through which it is intended to provide a solution to the lack of a resistant packaging that allows the safe transport and international marketing of all products. These components are formalized through the concept of the mill, a representative element from which the brand identity is updated. | ca |
dc.format.extent | 79 p. | - |
dc.format.mimetype | application/pdf | - |
dc.language.iso | cat | ca |
dc.rights | cc-by-nc-nd (c) Sergi Pons Ponsetí, 2023 | - |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ | * |
dc.source | Treballs Finals de Grau (TFG) - Disseny | - |
dc.subject.classification | Arts visuals | cat |
dc.subject.classification | Disseny | cat |
dc.subject.classification | Fotografia comercial | cat |
dc.subject.classification | Treballs de fi de grau | cat |
dc.subject.other | Visual arts | eng |
dc.subject.other | Design | eng |
dc.subject.other | Commercial photography | eng |
dc.subject.other | Bachelor's theses | eng |
dc.title | Redisseny corporatiu de la marca Xoriguer | ca |
dc.type | info:eu-repo/semantics/bachelorThesis | ca |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | ca |
Appears in Collections: | Treballs Finals de Grau (TFG) - Disseny |
Files in This Item:
File | Description | Size | Format | |
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Pons_Sergi - Treball Final de Grau.pdf | 4.76 MB | Adobe PDF | View/Open |
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