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Issue DateTitleAuthor(s)
Nov-2019Store flyer design and the intentions to visit the store and buy: the moderating role of perceived variety and perceived store imagePrediger, Maciel; Huertas García, Rubén; Gázquez-Abad, Juan Carlos
1-Mar-2019How Store Flyers Design Affect Perceived Variety of Retailers' AssortmentPrediger, Maciel; Huertas García, Rubén; Gázquez-Abad, Juan Carlos