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Issue Date | Title | Author(s) |
---|---|---|
Nov-2019 | Store flyer design and the intentions to visit the store and buy: the moderating role of perceived variety and perceived store image | Prediger, Maciel; Huertas García, Rubén; Gázquez-Abad, Juan Carlos |
1-Mar-2019 | How Store Flyers Design Affect Perceived Variety of Retailers' Assortment | Prediger, Maciel; Huertas García, Rubén; Gázquez-Abad, Juan Carlos |
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- 2 2019