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Title: Online advertisement blocker detection: a look at the state of the art for counter-detection and a proof-of-concept for new approaches
Author: Bruguera Micó, Joan
Director/Tutor: Garrido Ostermann, Lluís
Keywords: Navegadors (Programes d'ordinador)
Publicitat per Internet
Treballs de fi de grau
Desenvolupament de programari
Browsers (Computer programs)
Internet advertising
Computer software
Bachelor's theses
Computer software development
Issue Date: 21-Jun-2017
Abstract: In the last years, there has been a surge in the usage of ad-blocking software among Internet users, mainly motivated by intrusive advertisements and rising awareness of the privacy and security implications of advertisements. As a response, many websites have started implementing ad-blocker detection scripts, which detect whether or not an user has an ad-blocking software. In this work, we study the implications and technical underpinnings of those scripts and document relatively simple workarounds ad-blocking software could implement to avoid detection by those scripts. We also present a prototype implementing the explained techniques over a set of test cases.
Note: Treballs Finals de Grau d'Enginyeria Informàtica, Facultat de Matemàtiques, Universitat de Barcelona, Any: 2017, Director: Lluís Garrido Ostermann
Appears in Collections:Programari - Treballs de l'alumnat
Treballs Finals de Grau (TFG) - Enginyeria Informàtica

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