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Title: Supporters' responses to contested trade negotiations: the European Commission's rhetoric on the Transatlantic Trade and Investment Partnership
Author: Garcia-Duran Huet, Patricia
Eliasson, Leif Johan
Keywords: Lliure comerç
Política comercial
Societats d'inversió
Estats Units d'Amèrica
Països de la Unió Europea
Free trade
Commercial policy
Mutual funds
United States
European Union countries
Issue Date: 2017
Publisher: Taylor and Francis
Abstract: Negotiations on the Transatlantic Trade and Investment Partnership (TTIP) commenced in 2013, and soon became the most controversial bilateral trade agreement negotiations ever attempted by the European Union (EU). When trying to understand the escalating debate over the proposed agreement, most analyses have highlighted opposition to the deal, especially from civil society organizations. However, a full understanding of the debate surrounding TTIP requires analysis of supporters' responses, as these changed in response to strategies used by opponents of the agreement. This article uses a novel approach in trade policy scholarship¿rhetorical analysis¿to focus on the European Commission Trade Directorate's response to contestation over TTIP. Drawing on work on the 'rhetoric of reaction', this article identifies the rhetorical strategies used by EU trade commissioners from 2013 to 2016. It outlines the evolution of the rhetoric and accompanying changes in process and policy, providing insights on the impact of TTIP politicization on the guiding principles of the EU's trade policy.
Note: Versió postprint del document publicat a:
It is part of: Cambridge Review Of International Affairs, 2017, vol. 30, num. 5-6, p. 489-506
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ISSN: 0955-7571
Appears in Collections:Articles publicats en revistes (Història Econòmica, Institucions, Política i Economia Mundial)

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