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Please use this identifier to cite or link to this item: https://hdl.handle.net/2445/144339
Identidad Corporativa. De una tienda de especias marroquí
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[spa] El lenguaje visual de un país viene determinado por muchos factores y motivos. La historia, la ubicación, el clima y la cultura son los más ge-nerales, pero si hay una religión que forma parte integra del país, esta influye en las costumbres y en la manera de pensar de las personas. Las diferentes culturas utilizan lenguajes visuales muy distintos, llegando incluso a ser desconoci-dos de una cultura a otra. Por lo tanto, para que dos culturas tan distintas encuentren un punto de unión, hay que tender puentes entre ellas. Con el siguiente proyecto se crea este punto de encuentro utilizando el diseño concretamente el diseño de identidades corporativas.Una falta de identidad visual en los estableci-mientos marroquíes de la ciudad de Barcelona, una investigación para conocer más sobre el tema y solucionar la problemática planteada, y un análisis que concluirán con el resultado gráfico de la identidad, son los elementos que dan resultado a un proyecto lleno de cultura.
[eng] The visual language of a country is determined by many factors. History, location, weather and culture are the general ones. However, the exis-tence of a religion that constitutes an essential part of the country, influences the population’s way of thinking, as well as its customs. Cultures use different kinds of visual languages, and they can be different to the point that some of them are unknown to other cultures. Therefore, for two very different cultures to find a meeting point, bridges must be built between them. This project builds this meeting point using de-sign, and corporate identity design specifically. A lack of visual identity in Moroccan establi-shments located in the city of Barcelona, a research to learn more about the subject and solve the issue raised, and an analysis that will conclude with the identity’s graphic outcome are the elements that result in this project full of culture.
[eng] The visual language of a country is determined by many factors. History, location, weather and culture are the general ones. However, the exis-tence of a religion that constitutes an essential part of the country, influences the population’s way of thinking, as well as its customs. Cultures use different kinds of visual languages, and they can be different to the point that some of them are unknown to other cultures. Therefore, for two very different cultures to find a meeting point, bridges must be built between them. This project builds this meeting point using de-sign, and corporate identity design specifically. A lack of visual identity in Moroccan establi-shments located in the city of Barcelona, a research to learn more about the subject and solve the issue raised, and an analysis that will conclude with the identity’s graphic outcome are the elements that result in this project full of culture.
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Treballs Finals de Grau de Disseny. Facultat de Belles Arts. Universitat de Barcelona, Curs: 2018-2019, Tutor: Robert Pallas
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L’ALAMI AZABDAR, Ibtissam. Identidad Corporativa. De una tienda de especias marroquí. [consulted: 14 of August of 2026]. Available at: https://hdl.handle.net/2445/144339