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Please use this identifier to cite or link to this item: https://hdl.handle.net/2445/203298
Redisseny corporatiu de la marca Xoriguer
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[ca] Aquest projecte neix de la necessitat de renovació gràfica i pràctica de la marca Xoriguer, una empresa menorquina dedicada a la producció i venda de productes alcohòlics. En aquesta memòria es reformula el discurs conceptual de Xoriguer per redissenyar i coordinar els següents components segons la metodologia del Design Thinking: la identitat corporativa gràfica, les etiquetes dels productes del catàleg i els packagings, amb els quals es pretén donar solució a la falta d’un embalatge resistent que permeti el transport segur i la
comercialització internacional de tots els productes. Aquests components es formalitzen a través del concepte del molí, un element representatiu a partir del qual s’actualitza la identitat de la marca.
[eng] This project was born from the need for graphic and practical renewal of the Xoriguer brand, a Menorcan company dedicated to the production and sale of alcoholic products. In this report, Xoriguer’s conceptual discourse is reformulated to redesign and coordinate the following components according to the Design Thinking methodology: the corporate graphic identity, the labels of all its products and the packagings, through which it is intended to provide a solution to the lack of a resistant packaging that allows the safe transport and international marketing of all products. These components are formalized through the concept of the mill, a representative element from which the brand identity is updated.
[eng] This project was born from the need for graphic and practical renewal of the Xoriguer brand, a Menorcan company dedicated to the production and sale of alcoholic products. In this report, Xoriguer’s conceptual discourse is reformulated to redesign and coordinate the following components according to the Design Thinking methodology: the corporate graphic identity, the labels of all its products and the packagings, through which it is intended to provide a solution to the lack of a resistant packaging that allows the safe transport and international marketing of all products. These components are formalized through the concept of the mill, a representative element from which the brand identity is updated.
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Treballs Finals de Grau de Belles Arts. Facultat de Belles Arts. Universitat de Barcelona, Curs: 2022-2023, Tutor: Castells Marsol, Valença
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PONS PONSETÍ, Sergi. Redisseny corporatiu de la marca Xoriguer. [consulted: 10 of October of 2026]. Available at: https://hdl.handle.net/2445/203298