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Si us plau utilitzeu sempre aquest identificador per citar o enllaçar aquest document: https://hdl.handle.net/2445/178909
Business Diplomacy: a tool to manage the increased power and influence of Multinational Corporations
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In the last century the International Community has undergone multiple transformations.
One of the most noticeable is how Multinational Corporations have appropriated part of the
power belonging to traditional state actors and governmental institutions, and have gradually
started to take up more space within the global decision-making sphere. In this context, the
paper seeks to analyze the consequences of these changes, and how Business Diplomacy is
slowly becoming the tool multinationals require for managing and adapting to such
transformations. Accordingly, the research question of this paper focuses on understanding how
and why Business Diplomacy has emerged as a tool for managing the complex relationships
Multinational Corporations have with different stakeholders, and how Corporate Social
Responsibility can be used for the purpose of executing BD strategies.
Since the execution of diplomacy has traditionally been subject to state actors, the paper
begins by examining the evolution of the field of diplomacy, and how it is adapting to the new
circumstances taking place within the international arena. For this reason, several
configurations of diplomacy are identified and distinguished between one another, depending
on the functions they serve. Accordingly, the first part of the paper studies the factors which
forced the emergence of new forms of diplomacy, and the role MNCs have had in the evolution
of the global society in response to globalization...
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Màster en Diplomàcia i Organitzacions Internacionals, Centre d'Estudis Internacionals. Universitat de Barcelona. Curs: 2020-2021. Tutor: Miguel Ángel Elizalde Carranza.
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XUCLÀ POMÉS, Estefania. Business Diplomacy: a tool to manage the increased power and influence of Multinational Corporations. [consulta: 23 de gener de 2026]. [Disponible a: https://hdl.handle.net/2445/178909]