Carregant...
Tipus de document
Treball de fi de màsterData de publicació
Llicència de publicació
Si us plau utilitzeu sempre aquest identificador per citar o enllaçar aquest document: https://hdl.handle.net/2445/172118
Aldi’s International Expansion – Past and Present
Títol de la revista
Autors
Director/Tutor
ISSN de la revista
Títol del volum
Recurs relacionat
Resum
The MNC Aldi has had a successful international expansion throughout recent decades. The German company has an almost exclusively positive record of growth while leaving competitors behind. The international expansion strategies Aldi uses are analysed and linked to recognized international business theories within this paper. The work reveals that Aldi uses a variety of strategies in order to stay competitive within the global food retail industry, including a slow, conservative international expansion approach that is based on cost leadership and efficiency within the firm. Moreover, the company’s internationalization approach fits the international business theories. These insights can help stakeholders of the food retail industry make decisions for the future and provide an overview of a successful discounter going abroad for aspiring food retailers.
Descripció
Treballs Finals del Màster en Oficial en Empresa Internacional / International Business, Facultat d'Economia i Empresa, Universitat de Barcelona, Curs: 2019-2020, Tutor: Paloma Miravitlles Matamoros
Matèries (anglès)
Citació
Citació
KRAZYNSKI, Pamela. Aldi’s International Expansion – Past and Present. [consulta: 25 de febrer de 2026]. [Disponible a: https://hdl.handle.net/2445/172118]