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Please use this identifier to cite or link to this item: https://hdl.handle.net/2445/223856
Baleig
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[cat] Aquest projecte té com a objectiu crear una marca d’arròs del Delta de L’Ebre que representi de manera coherent la seva identitat arrelada al territori. S’hi defineixen tant la identitat corporativa com la guia d’estil, seguint la metodologia del “Design Thinking” per desenvolupar-ne la part gràfica i els envasos, a partir d’una recerca enfocada a millorar-los.
El Baleig, el concepte principal de la marca, neix d’una llarga tradició arrossera.
[eng] This project aims to create a rice brand from “Delta del Ebre” that coherently represents its identity rooted in the territory. Both the corporate identity and the style guide are defined, following the Design Thinking methodology to develop the graphic part and the packaging, based on research focused on improving both. “El Baleig”, the main concept of the brand, is born from a long tradition of rice.
[eng] This project aims to create a rice brand from “Delta del Ebre” that coherently represents its identity rooted in the territory. Both the corporate identity and the style guide are defined, following the Design Thinking methodology to develop the graphic part and the packaging, based on research focused on improving both. “El Baleig”, the main concept of the brand, is born from a long tradition of rice.
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Treballs Finals de Grau de Disseny. Facultat de Belles Arts. Universitat de Barcelona, Curs: 2024-2025, Tutor: Castells Marsol, Valença.
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LAPEIRA CANALDA, Laia. Baleig. [consulted: 14 of June of 2026]. Available at: https://hdl.handle.net/2445/223856