Qualitative and quantitative financial analysis of NOKIA

Abstract

We have chosen to do the paper about Nokia Corporation because is a company that has become less important in the field of telephony, due to the fact that Nokia belongs to a sector with a strong competition and constantly changing. With the commercial and financial analysis (the second one further on) we want to know the actual situation of Nokia. Through this project we want analyze the structure of Nokia’s group, its segments, main markets, filial and subsidiaries, as well as its stakeholders and shareholders. First of all we want to know the background of the company, aims and the business structure. Secondly, and the main part of the paper, is analyze the sales function by means of the annual report of the last four years, taking into account that the most recent information available is for 2011, with a particular focus on the commercial items such as changes in operating and reportable segments, the results of each segment, the subsidiaries and so on. Once analyze the structure of Nokia Group, we are going to explain more accurately each business segment, standing out its net sales, markets, clients and suppliers...