Files
Document type
ArticleVersion
Accepted versionPublication date
Publication license
Please use this identifier to cite or link to this item: https://hdl.handle.net/2445/217141
Chasing spammers: Using the Internet Protocol address for detection
Journal Title
Director/Tutor
Additional contribution
Journal ISSN
Volume Title
Abstract
The proliferation of reviews evaluating different services on social networks and online platforms and their importance in consumer decision-making has led some unscrupulous individuals to take advantage of the anonymity offered by the Internet to manipulate these reviews and influence customers’ decisions. The main objectives of this study are: (1) to test whether spammers usually perform their misdemeanours from the same IP address; (2) to explore whether there are differences between stated sexes in this regard; (3) to detect the main motivations for posting fraudulent reviews; and (4) to determine the motivations for doing so from the same IP address. (...)
Related resource
Subject (English)
Citation
Citation
SÁEZ ORTUÑO, Laura, et al. Chasing spammers: Using the Internet Protocol address for detection. Psychology & Marketing. 2024. Vol. 41, num. 6, pags. 1363-1382. ISSN 0742-6046. [consulted: 11 of October of 2026]. Available at: https://hdl.handle.net/2445/217141