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(c) John Wiley & Sons, 2024
Si us plau utilitzeu sempre aquest identificador per citar o enllaçar aquest document: https://hdl.handle.net/2445/217141

Chasing spammers: Using the Internet Protocol address for detection

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The proliferation of reviews evaluating different services on social networks and online platforms and their importance in consumer decision-making has led some unscrupulous individuals to take advantage of the anonymity offered by the Internet to manipulate these reviews and influence customers’ decisions. The main objectives of this study are: (1) to test whether spammers usually perform their misdemeanours from the same IP address; (2) to explore whether there are differences between stated sexes in this regard; (3) to detect the main motivations for posting fraudulent reviews; and (4) to determine the motivations for doing so from the same IP address. (...)

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SÁEZ ORTUÑO, Laura, FORGAS COLL, Santiago, HUERTAS GARCÍA, Rubén, PUERTAS I PRATS, Eloi. Chasing spammers: Using the Internet Protocol address for detection. _Psychology & Marketing_. 2024. Vol. 41, núm. 6, pàgs. 1363-1382. [consulta: 23 de gener de 2026]. ISSN: 0742-6046. [Disponible a: https://hdl.handle.net/2445/217141]

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