Engaging customers through digital marketing: the story of Nude Project

Abstract

We live in a globalized world where society is permanently connected through the internet and social networks. Due to this evolution, brands have had to change their traditional means of communication with their customers and adapt them to the modern times. This is where digital marketing takes on enormous importance. Through this work we will observe what are these new strategies that companies must follow and how to use them efficiently. We will examine rules such as the so-called "4f", we will take a look at conversion strategies aimed at reaching future customers, we will analyze the key role of social networks and we will see how digital marketing allows the brand to get closer to its customers. As an example of good practice and proper management of these techniques, we will study how Nude Project has managed to create a loyal community and has reached unimaginable goals for its founders. Eventually, we will also see how other brands have achieved similar results thanks to the implementation of these digital marketing strategies.