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Document type

Bachelor thesis

Publication date

2017-06-21

Publication license

memòria: cc-by-nc-sa (c) Joan Bruguera Micó, 2017
Please use this identifier to cite or link to this item: https://hdl.handle.net/2445/119257

Online advertisement blocker detection: a look at the state of the art for counter-detection and a proof-of-concept for new approaches

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Abstract

In the last years, there has been a surge in the usage of ad-blocking software among Internet users, mainly motivated by intrusive advertisements and rising awareness of the privacy and security implications of advertisements. As a response, many websites have started implementing ad-blocker detection scripts, which detect whether or not an user has an ad-blocking software. In this work, we study the implications and technical underpinnings of those scripts and document relatively simple workarounds ad-blocking software could implement to avoid detection by those scripts. We also present a prototype implementing the explained techniques over a set of test cases.

Description

Treballs Finals de Grau d'Enginyeria Informàtica, Facultat de Matemàtiques, Universitat de Barcelona, Any: 2017, Director: Lluís Garrido Ostermann

Subject

Navegadors (Programes d'ordinador), Publicitat per Internet, Programari, Treballs de fi de grau, Desenvolupament de programari

Subject (English)

Browsers (Computer programs), Internet advertising, Computer software, Bachelor's theses, Computer software development

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Treballs Finals de Grau (TFG) - Enginyeria Informàtica
Programari - Treballs de l'alumnat

Citation

BRUGUERA MICÓ, Joan. Online advertisement blocker detection: a look at the state of the art for counter-detection and a proof-of-concept for new approaches. [consulted: 17 of August of 2026]. Available at: https://hdl.handle.net/2445/119257

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