Sustainable and Digital Supply Chains into Fashion Circular Business Models

Abstract

The fashion industry is characterized by complex supply chains, high levels of waste generation, and scarce transparency. In response to increasing environmental and regulatory pressures, circular economy approaches and digitalization have emerged as solutions to support the transition towards sustainability. This study analyzes how digital and sustainable supply chains can be adapted and integrated into circular fashion business models. Using a systematic literature review methodology, the research analyzes two core contributions: circular business models in the fashion industry and digital sustainable supply chain practices. Based on the synthesis, this study proposes an integrated framework that links circular strategies with digital tools. This analysis provides practical insights for fashion firms seeking to optimize circularity and supports the transition away from linear production systems.