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Please use this identifier to cite or link to this item: https://hdl.handle.net/2445/215413
Disseny d’una campanya gràfica de difusió sobre la diversitat de formats de lectura i usuaris lectors
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[cat] Disseny d’una campanya gràfica didàctica sobre l’accessibilitat de la lectura per als diferents tipus d’usuaris lectors, amb l’objectiu de sensibilitzar al públic i divulgar com fer materials més accessibles.
Per al plantejament del projecte es prenen com a referents les campanyes institucionals que es duen a terme per conscienciar a la població, servint com a context de proposta de la campanya de Lectures&Lectors
La iniciativa fictícia de Lectures&Lectors es basa en un sistema gràfic que inclou una sèrie de materials
visuals i recursos didàctics, destinats a generar un conjunt unificat de continguts de difusió en diferents formats.
[eng] Design of a didactic graphic campaign about reading accessibility for the different types of reader users, with the aim of raising public awareness and spreading how to make materials more accessible. For the project’s approach, the institutional campaigns that are carried out to raise awareness of the population are taken as references, serving as a context of proposal for the Lectures&Lectors campaign. The fictional initiative of Lectures&Lectors is based on a graphic system that includes a series of visual materials and didactic resources, aimed at generating a unified set of diffusing content in different formats.
[eng] Design of a didactic graphic campaign about reading accessibility for the different types of reader users, with the aim of raising public awareness and spreading how to make materials more accessible. For the project’s approach, the institutional campaigns that are carried out to raise awareness of the population are taken as references, serving as a context of proposal for the Lectures&Lectors campaign. The fictional initiative of Lectures&Lectors is based on a graphic system that includes a series of visual materials and didactic resources, aimed at generating a unified set of diffusing content in different formats.
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Treballs Finals de Grau de Disseny. Facultat de Belles Arts. Universitat de Barcelona, Curs: 2023-2024, Tutor: Hoyo Arjona, Jesús del
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GÓMEZ MORA, Naomi. Disseny d’una campanya gràfica de difusió sobre la diversitat de formats de lectura i usuaris lectors. [consulted: 10 of August of 2026]. Available at: https://hdl.handle.net/2445/215413