Entrepreneurial Project Umi - Social Impact Application

Abstract

The social impact mobile application envisioned represents an opportunity to address some of the century’s most pressing challenges in regard to both relationships and personal safety. The astonishing rates of abuse, rape, and violence among intimate partners worldwide ought to serve as a resolute call to spring goals into actions. With a vision to build safer communities, the company’s intrinsic aspirations for human interactions and relationships stand around three core pillars: Education, protection, and support.

The digital solution would empower all individuals to make informed decisions about whether or not they may wish to spend a night or their lifetime with a particular person, while providing them with the foundation to establish reliable safety networks. The array of functions designed would serve large groups of varied individuals spanning all origins, professions, and orientations. By positioning itself as a leader on all safety matters in relationships and sexual encounters, Umi would target sex workers, non sex workers, adults and minors. The name of the application draws on the sense of connectedness that may be shared by two individuals interacting through a personal relationship of any form. Written together, Umi refers to “You & Me”. A way of expressing the closeness inferred by the pronoun “Us”.

With a set objective to reach 10,000 subscribers paying an annual fee of 55 Euros for a premium access, within the first twelve months of the EU launch, the project could reach commercial viability in a short timeframe. Operating costs would be kept to a minimum for the first six months by bootstrapping the development between three founding partners, thereby affording greater breathing space in terms of cash flows. The team would grow with revenues only so as to maintain a positive net position at all times. In parallel, meticulously crafted marketing campaigns would be designed to attract loyal users, who likewise embrace values of respect and safety. They too, appreciate technology and care about impact.