Màster Oficial - Erasmus Mundus de Mercats Globals, Creativitats Locals / Global Markets, Local Creativities

URI permanent per a aquesta col·leccióhttps://hdl.handle.net/2445/181305

Treballs Finals del Màster Erasmus Mundus de Mercats Globals, Creativitats Locals / Global Markets, Local Creativities de la Facultat d'Economia i Empresa de la Universitat de Barcelona.

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Keeping Corporations in Check: An Analysis of International Organizations' Efforts to Regulate Multinational Corporations, 1970-1990s
(2023) Bofinger, Bridget Leigh; Engel, Alexander; Sarkar, Jayita; Fernández Pérez, Paloma
This thesis is a comparative and historical study that analyzes the efforts to regulate multinational corporations (MNC) by three major intergovernmental organizations: United Nations, International Labour Organization, and Organization for Economic Cooperation and Development. Starting in the 1970s, these three organizations attempted to create universal codes of conduct to minimize the negative consequences of MNCs. Although these attempted codes had the same overarching goals and were developed at the same time, the outcomes widely varied between the three attempts. This paper argues that the universal codes of conduct created in the 1970s were primarily tools to build legitimacy, trust and reputation for the developed country governments and intergovernmental organizations, rather than an actual attempt at regulating, controlling, or reducing the negative consequences of MNCs. Although the organizations stated that their intention is to regulate MNCs, they are driven by the desire and need to stay legitimate in international governance and build reputation. The nuances within each code showcase this underlying motivation. As the codes were being adopted (or abandoned), the organizations spent a significant amount of time on the promotion and follow up of these codes, so that the codes, and thus the organizations themselves, would keep relevance and continue to build reputation. As the economic and political need to regulate MNCs started declining, the codes lost influence and priority within the IOs. Thus, the results of these codes are very mixed and have had very little success at tangibly regulating MNCs.
Fighting Against the Giant? The Competitive Strategy of the Actors in the Spanish Book Industry in the Face of Amazon’s Threat
(2023) Castillo Bermúdez, José Gerardo; Fernández Pérez, Paloma
After consolidating its position as the undisputed leader in global commerce, Amazon arrived in Spain in 2011 and, as happened in other markets, caused an upheaval in the retail industry. At the time, the book industry, particularly vulnerable to Amazon's presence, was amid one of the worst spells in its history, caused mainly by the financial crisis of 2008. This dissertation seeks to determine how Amazon's arrival on the Spanish market has changed the competitive strategies of the different actors (publishers, distributors, and booksellers) in the Spanish book industry. Based on a theoretical framework focused on business adaptation, and through primary and secondary sources, such as interviews with industry professionals, the paper finds that Amazon, far from sealing the fate of the industry's actors, has increased their competitive capabilities, and made them more resilient to subsequent shocks. Furthermore, the paper finds that the current regulation, which establishes a fixed price for new books, has served as a safeguard for small businesses in the face of Amazon. Finally, the paper finds that the impact and implications of Amazon's arrival are different for each sector of the industry. At a general level, the dissertation seeks to contribute to the discussion on the impact that technology champions have on the local business ecosystem and the ways in which local players can adapt to remain competitive. More specifically, it seeks to address an existing gap in the academic literature on business strategy in the book industry.
The Role of uncertainty avoidance and success targets in Berlin’s Startups
(2019) Braunfisch, Albert; Froese, Fabian Jintae; Franke, Sonja; Stokes, Ray; Pérez, Esther
This research explores the relationship between culturally-rooted uncertainty avoidance and success targets in Berlin-based technology-oriented startups. Using uncertainty avoidance defined by Hofstede, two groups of founders from nations on opposing extremes of Hofstede’s spectrum are compared based on how they view success in their startups. 10 founders comprise each comparison group, and empirical, qualitative information is gathered through semi-structured interviews with each founder. Findings show a strong relationship linking Low UAI founders with technical educational fields and more modest success targets, while High UAI founders are more likely to study functional fields and have more ambitious, industry-changing success targets.
Bangladeshi Immigrant entrepreneurs of London and Luton
(2019) Roy Choudhury, Shreya; Berghoff, Hartmut; Fear, Jeffrey; Fernández Pérez, Paloma, 1964-
The United Kingdom (UK) is home to the largest proportion of Bangladeshis outside of Bangladesh, amounting to a figure of 447,201 as of the 2011 census.1 Tower hamlets in London comprise of half of the Bangladeshi population in UK with the figure amounting to 222,127 according to the 2011 census. Birmingham consists of the largest population of Bangladeshis outside London, with Oldham coming second and Luton having the third largest population in UK outside London.2 Most of these Bangladeshi immigrants open their own enterprises and exhibit entrepreneurial behaviour outside of their home country. According to Aldrich, Waldinger and Ward, immigrants open their own enterprise in the host country due to entry barriers in the job market, causing ethnic entrepreneurship as the only means of economic survival.3One of the aims of this study is to understand the motivations behind these Bangladeshi entrepreneurs to take up self-employment, whether it was a result of blocked opportunities or other factors contributed to it as well.
Management of Political Risks and Uncertainty by Indian-Zambian Entrepreneurs, 1945 – 2019
(2019) Ngoma, Kondwani Happy; Wieters, Heike; MacKenzie, Niall G; Fernández Pérez, Paloma, 1964-
The aim of this thesis is to present and analyse the history and evolution of Indian-Zambian entrepreneurs. It makes the case that the entrepreneurs had to not only make defining business choices but also life changing ones for their survival. This is because the minority was operating in high political risk environment that was characterised by uncertainty which did not favour the group as the visible stranger. They served as the middleman minority largely focussed on retail during the colonial period and were all but pushed out during the first 20 years of independence when native empowerment became the imperative policy prescription. The analysis of the changes is done through the prism of three defining periods: the first is the white colonial rule period, followed by the one-party state period under black rule and finally the liberal period. One of the key findings is one sectorial shifting as a risk management strategy both under coercion and through mimicking what works. The paper also utilises the case approach by examining an entrepreneur and company (Bookworld Zambia) that ties the three periods. The ability to manage and subsequently influence political dynamics is a key element of this paper which is informed by the theoretical application of Institutional theory, the stranger theory and also Social Networks.
Configuring Appropriate Support: The Problematic Internationalization Strategy of the Japanese Manga and Anime Industry
(2019) Tu, Ching-Heng; Arroyo Cañada, Francisco Javier

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