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Please use this identifier to cite or link to this item: https://hdl.handle.net/2445/66708
Los hashtags como herramienta de comunicación para las empresas
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Abstract
Our actual society is characterized by a hard economical situation that has caused a high
unemployment rate, especially in Spain. There are a lot of companies that have closed
because of this situation. It’s necessary to find new ways to arrive to the target. This ways
have to be cheaper than actual communication tools. The other feature of today is that new
technologies are increasing their presence in all of our life areas, including the business
area. Specifically, the social networks, like Facebook or Twitter have a lot of users, so it’s a
good way to arrive to these users and positioning our brand. One of the tools that social
networks give to the companies are the hashtags or tags. Hashtags allow people to share his
opinion about any question or topic. So if you want to comment something on the social
networks and you include in your comment a hashtag about a certain topic, people looking
for that hashtag will see your comment. In recent years it’s growing the use of hashtags. One
of that uses consists on create a hashtag to follow live events on the social networks. So if
someone wants to comment something about that event should only put that hashtag next to
his comment. Companies find a new way to arrive to his target using that kind of hashtags.
They look for events that generate a lot of expectation on the social networks. The key is
finding a connection between the event and the company or the product or service that offers
that company. It’s an innovator way to positioning our brand in the consumer’s mind. Further,
it’s an economical way to make campaigns and promote the company. In my work I’ll explain
how to use the hashtags as a communication tool for the companies and I’ll propose some strategies using hashtags created to follow live events on the social networks.
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Treballs Finals del Grau de d'Administració i Direcció d'Empreses, Facultat d'Economia i Empresa, Universitat de Barcelona, Curs: 2014-2015, Tutora: Ana Argila Irurita
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PERIS AYALA, Nacho. Los hashtags como herramienta de comunicación para las empresas. [consulted: 17 of October of 2026]. Available at: https://hdl.handle.net/2445/66708