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Please use this identifier to cite or link to this item: https://hdl.handle.net/2445/175558
Hipertexto, multivocalidad y multimodalidad para una etnografía sobre los medios de comunicación: la web MEDIOS INDIGENAS
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[spa] En este texto reflexionamos sobre la etnografía hipertextual y transmedia en términos me- todológicos, éticos y teóricos. Nuestro análisis gira alrededor de la web MEDIOS INDÍGENAS que es parte de un proyecto de investigación colectivo y comparativo sobre los usos efectivos y los sentidos de los medios de comunicación indígenas y afroamericanos en América Latina. A partir de los conceptos de multivocalidad y multimodalidad repensamos y experimentamos con la metodología y la escritura etnográficas. Ambos conceptos tienen la potencialidad de incorporar las nociones de diferencia y je- rarquía vinculadas a la idea de una pluralidad en permanente interacción. Efectivamente, el principal reto del proyecto y de la web MEDIOS INDÍGENAS es aprehender las diferencias y la heterogeneidad características de la comunicación indígena y afroamericana sin diluirlas en el momento de la escritura y la interpretación etnográficas.
[eng] In this paper we reflect on hypertextual and transmedia ethnography in methodological, ethi- cal and theoretical terms. Our reflection revolves around the INDIGENOUS MEDIA website, which is part of a collective and comparative research project on the effective uses and meanings of indigenous and African-American media in Latin America. Based on the concepts of multivocality and multimo- dality, we rethink and experiment with ethnographic methodology and writing. Both concepts have the potential to incorporate the notions of difference and hierarchy linked to the idea of a plurality in permanent interaction. Indeed, the main challenge of this project and the INDIGENOUS MEDIA website is to grasp the differences and heterogeneity characteristic of indigenous and African-American communication without dissolving them in ethnographic writing and interpretation.
[eng] In this paper we reflect on hypertextual and transmedia ethnography in methodological, ethi- cal and theoretical terms. Our reflection revolves around the INDIGENOUS MEDIA website, which is part of a collective and comparative research project on the effective uses and meanings of indigenous and African-American media in Latin America. Based on the concepts of multivocality and multimo- dality, we rethink and experiment with ethnographic methodology and writing. Both concepts have the potential to incorporate the notions of difference and hierarchy linked to the idea of a plurality in permanent interaction. Indeed, the main challenge of this project and the INDIGENOUS MEDIA website is to grasp the differences and heterogeneity characteristic of indigenous and African-American communication without dissolving them in ethnographic writing and interpretation.
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OROBITG CANAL, Gemma and CANALS, Roger (Canals Vilageliu). Hipertexto, multivocalidad y multimodalidad para una etnografía sobre los medios de comunicación: la web MEDIOS INDIGENAS. Revista Española de Antropología Americana. 2020. Vol. 50, num. 215-227. ISSN 0556-6533. [consulted: 10 of August of 2026]. Available at: https://hdl.handle.net/2445/175558