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Si us plau utilitzeu sempre aquest identificador per citar o enllaçar aquest document: https://hdl.handle.net/2445/112719
On the private and social desirability of mixed bundling in complementary markets with cost savings
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The aim of this paper is to study both the private and the social desirability of a mixed bundling strategy that generates a cost savings effect. We confirm that mixed bundling is the dominant strategy for multiproduct firms, although it may give rise to a prisoner’s dilemma. Moreover, we show that mixed bundling may maximise social welfare, provided that cost savings are sufficiently high. Finally, we highlight the parametric regions where the social and the private interests coincide, and those where they do not. The recent evolution of broadband telecommunications services provides an ideal framework to apply our theoretical predictions.
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HALMENSCHLAGER, Christine, MANTOVANI, Andrea. On the private and social desirability of mixed bundling in complementary markets with cost savings. _IEB Working Paper 2016/06_. [consulta: 25 de febrer de 2026]. [Disponible a: https://hdl.handle.net/2445/112719]