Amb motiu del tancament d'estiu, la validació de documents es reprendrà a partir del 28 d'agost de 2026. Disculpeu les molèsties.
Con motivo del cierre de verano, la validación de documentos se reanudará a partir del 28 de agosto de 2026. Disculpad las molestias
Due to the summer closure, document validation will resume starting August 28, 2026. We apologize for any inconvenience.

Fitxers

673368.pdf (332.36 KB)

Tipus de document

Article

Versió

Versió acceptada

Data de publicació

2017-07-29

Llicència de publicació

cc-by-nc-nd (c) Instituto Politécnico do Cávado e do Ave (IPCA), 2017
Si us plau utilitzeu sempre aquest identificador per citar o enllaçar aquest document: https://hdl.handle.net/2445/159359

Moderating effect of socioeconomic factors and educational level on electronic purchasing in Colombia

Títol de la revista

Autors

Director/Tutor

ISSN de la revista

Títol del volum

Recurs relacionat

https://doi.org/10.1016/j.tekhne.2017.07.001

Resum

The main objective of this study was to determine whether the adoption of e-commerce in Colombia presents problems of social massification; specifically, we wanted to verify whether the socioeconomic variables and level of education have a moderating effect on the adoption of electronic commerce. An empirical study was conducted, 936 surveys were collected through a form on the Web, the data were analyzed and a prediction was made of the model using the PLS technique. The results confirm in an exploratory way this moderating effect of the socioeconomic and educational level on the relationship between the variable conditions that facilitate electronic purchasing. The main contribution to the theory of these findings empirically validates that, in countries with high levels of social inequality, the use of e-commerce is conditioned by the socioeconomic and educational characteristics of those who can access it.

Matèries

Comerç electrònic, Colòmbia

Matèries (anglès)

Electronic commerce, Colombia

Citació

Col·leccions

Articles publicats en revistes (Empresa)

Citació

SÁNCHEZ TORRES, Javier Alirio, et al. Moderating effect of socioeconomic factors and educational level on electronic purchasing in Colombia. Tékhne-Review of Applied Management Studies. 2017. Vol. 15, num. 1, pags. 26-34. ISSN 1645-9911. [consulted: 19 of August of 2026]. Available at: https://hdl.handle.net/2445/159359

Exportar metadades

JSON - METS

Compartir registre