Fitxers
Tipus de document
ArticleVersió
Versió publicadaLlicència de publicació
Si us plau utilitzeu sempre aquest identificador per citar o enllaçar aquest document: https://hdl.handle.net/2445/227734
Pre-travel experiential tourism communication: A study of Catalonia and Veneto
Títol de la revista
Director/Tutor
ISSN de la revista
Títol del volum
Recurs relacionat
Resum
In response to the growing complexity of consumer choices, there has been a noticeable shift towards experiential marketing in travel destinations. This study focuses on Catalonia, Spain, and Veneto, Italy, examining how tourism institutions adapted communication to emphasise experiential appeals in the pre-travel phase. Using a content analysis of posts from Twitter-X, this study examines communication trends in aligning tourism products with the tourist experience, using pre- and post-COVID-19 pandemic periods as reference points. Although there have been attempts to diversify product categories, pre-pandemic categories remain dominant, limiting the comprehensive portrayal of tourism product offerings. This research proposes a framework for aiding pre-travel communication planning, advocating for the alignment of online branding of destinations with the projected destinations’ image based on experience dimensions and components.
Matèries (anglès)
Citació
Col·leccions
Citació
GIROTTO, Michele, NICOLAS, Carolina and CAMPO, Jordi. Pre-travel experiential tourism communication: A study of Catalonia and Veneto. Journal of Vacation Marketing. 2025. ISSN 1356-7667. [consulted: 23 of May of 2026]. Available at: https://hdl.handle.net/2445/227734