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Article

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Submitted version

Publication date

2009-01-01

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Please use this identifier to cite or link to this item: https://hdl.handle.net/2445/201982

A framework for designing new products and services

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https://doi.org/10.1177/147078530905100601

Abstract

Customer satisfaction is an important objective in all areas of business and services. A key issue in today's design activities is to achieve customer satisfaction in an economical way by finding the attributes that are most valuable to customers. In this work we propose a formal and efficient methodology to design a new service, which is an improvement from a platform service. We propose a methodology to link two tools, the statistical design of experiments (SDE), for data collection, and the quality function deployment (QFD), for the development of conceptual alternatives. The focus is only on functional dimensions, but it can be used in symbolic and aesthetic dimensions. The study uses a recent survey on the development of an Operations Management course curriculum to illustrate the conjoint methodology

Subject

Construcció de marca (Màrqueting), Disseny industrial, Qualitat dels productes

Subject (English)

Branding (Marketing), Industrial design, Quality of products

Citation

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Articles publicats en revistes (Empresa)

Citation

HUERTAS GARCÍA, Rubén and CONSOLACIÓN SEGURA, Carolina. A framework for designing new products and services. International Journal of Market Research. 2009. Vol. 51, num. 6, pags. 823-844. ISSN 1470-7853. [consulted: 10 of August of 2026]. Available at: https://hdl.handle.net/2445/201982

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