Contentious Responses to the Crises in Spain : Emphasis Frames and Public Support for Protest on Twitter and the Press.

Abstract

This research analyzes how different types of frames adopted by news organizations and social media affected the support for protests against austerity measures in Spain. We pay special attention to the individual understandings of the crises based on materialistic grievances and nonmaterialistic accounts of the economic crises. We identified frames using a supervised approach and a data set of 2 million tweets gathered during the major demonstrations of the Indignados Movement between 2011 and 2013. Our second data set included the news-related content published by the top Spanish newspapers, in terms of circulation, during those demonstrations. We found that support for antiausterity protests was conditioned by understandings of the crisis. Frames addressing the political system were negatively related to the support for protests against austerity measures, as compared with those referring to the crisis as an economic matter. In addition, more challenging and controversial frames generated lower acceptance of the protests among the population than those that primed social problems.