The role of summer markets in promoting authenticity and social sustainability of the regions: The case of La Santa market (Catalonia, Spain)

Abstract

The greatest challenge for tourist destinations is to make themselves unique, to bet on cultural identity, with ethical values and sustainability, and to be successful over time. This is of particular interest in sun and beach tourism areas. Otherwise, in recent years, seasonal food and leisure markets have undergone significant growth as a strategy to promote regional authenticity and participation in local communities. The management of this ephemeral food markets tend to be associated to social sustainability, with a focus on issues such as the welfare of the local population; the conservation of cultural heritage; community participation in the development and planning of tourism; and health, hygiene and safety (...)