Miniatura

Fitxers

673614.pdf (464.8 KB)

Tipus de document

Article

Versió

Versió publicada

Data de publicació

2017-09

Llicència de publicació

cc-by-nc-nd (c) Universitatea din Pitesti, 2017
Si us plau utilitzeu sempre aquest identificador per citar o enllaçar aquest document: https://hdl.handle.net/2445/150141

Social networks in fitness centres: the impact of fan engagement on annual turnover

Títol de la revista

Autors

Director/Tutor

ISSN de la revista

Títol del volum

Recurs relacionat

https://doi.org/10.7752/jpes.2017.03164

Resum

Few studies to date discuss the use of social networks or examine whether they have a positive impact on user engagement and the turnover of sports entities. This study aims to analyse the use of social networks (that is, the number of fans/followers) by the 194 companies belonging to code 9313 of the National Classification of Economic Activities in Spain; to analyse the corresponding of engagement on Facebook and Twitter; and, to examine the relationship between this engagement and the annual turnover of each company. The results indicate that these companies use ten social networks (Facebook and Twitter being the most common) and that a positive relationship exists between the number of fans/followers and their engagement and the revenue of the fitness centres. This study shows that social networks should form part of the marketing strategies of sports entities, as they generate good content and value via their posts, so that users who are fans/followers have a greater sense of belonging to these centres.

Matèries

Clubs esportius, Patrocini esportiu, Xarxes socials, Rendiment

Matèries (anglès)

Sports clubs, Sport sponsorship, Social networks, Performance

Citació

Col·leccions

Articles publicats en revistes (Empresa)

Citació

GARCÍA-FERNÁNDEZ, Jerónimo, ELASRI EJJABERI, Amal, PÉREZ-TUR, Fernando, TRIADÓ I IVERN, Xavier ma., HERRERA TORRES, Lucía, APARICIO CHUECA, Ma. del pilar (maría del pilar). Social networks in fitness centres: the impact of fan engagement on annual turnover. _Journal of Physical Education and Sport_. 2017. Vol. 17, núm. 3(164), pàgs. 1068-1077. [consulta: 21 de gener de 2026]. ISSN: 2247-8051. [Disponible a: https://hdl.handle.net/2445/150141]

Exportar metadades

JSON - METS

Compartir registre