How a sustainable message affects brand attributes?

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dc.contributor.authorHuertas García, Rubén
dc.contributor.authorConsolación Segura, Carolina
dc.contributor.authorMas Machuca, Marta
dc.date.accessioned2016-11-04T13:17:35Z
dc.date.available2016-11-04T13:17:35Z
dc.date.issued2016-04
dc.date.updated2016-11-04T13:17:40Z
dc.description.abstractThe purpose of this paper is to understand how an advertising campaign incorporating an ecological message affects heuristic structure of consumer preferences for hedonic (design and aesthetics) and utilitarian benefits (functionality and performance) provided by the product advertised. Also, the second objective is to reach an understanding of how brand equity moderates these relationships.
dc.format.extent17 p.
dc.format.mimetypeapplication/pdf
dc.identifier.idgrec655317
dc.identifier.issn0263-5577
dc.identifier.urihttps://hdl.handle.net/2445/103306
dc.language.isoeng
dc.publisherEmerald
dc.relation.isformatofVersió postprint del document publicat a: https://doi.org/10.1108/IMDS-06-2015-0237
dc.relation.ispartofIndustrial Management & Data Systems, 2016, vol. 116, num. 3, p. 466-482
dc.relation.urihttps://doi.org/10.1108/IMDS-06-2015-0237
dc.rights(c) Emerald, 2016
dc.rights.accessRightsinfo:eu-repo/semantics/openAccess
dc.sourceArticles publicats en revistes (Empresa)
dc.subject.classificationConstrucció de marca (Màrqueting)
dc.subject.classificationBeneficis
dc.subject.classificationSostenibilitat (Ciències de la informació)
dc.subject.otherBranding (Marketing)
dc.subject.otherProfit
dc.subject.otherSustainability (Information science)
dc.titleHow a sustainable message affects brand attributes?
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/acceptedVersion

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