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cc-by-nc-nd (c) Elsevier, 2025
Si us plau utilitzeu sempre aquest identificador per citar o enllaçar aquest document: https://hdl.handle.net/2445/221737

Energy Gen-AI Technology Framework: A perspective of energy efficiency and business ethics in operation management

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Considering the mounting request for viable energy solutions emphasising sustainability, this study addresses the context by positioning Generative Artificial Intelligence (Gen-AI) as a pivotal remedy for improved process efficiency. Concerns about its uncontrolled use and ethical implications prompted a thorough examination of problems and gaps in this domain. This study innovates by positioning Gen-AI as a critical solution for improving energy efficiency amidst rising demand for sustainable energy at the operation and supply chain management levels. Based on technological determinism, it introduces an Energy Gen-AI Technology Framework (EnGen-AI) that integrates Gen-AI, energy efficiency, Business Ethics (BE), and Corporate Social Responsibility (CSR) principles for implementing Gen-AI to enhance sustainable energy management. The methodology includes a scoping review, a multi-criteria analysis, and a technology framework. The study harmonises BE-CSR with Gen-AI practices, offering essential guidance for management implementing Gen-AI in sustainable energy solutions whilst observing its impacts on ethical and social aspects.

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FONTOURA, Leonardo f, NASCIMENTO, Daniel luiz de mattos, VIEIRA NETO, Julio, CAIADO, Rodrigo goyannes gusmão. Energy Gen-AI Technology Framework: A perspective of energy efficiency and business ethics in operation management. _Technology In Society_. 2025. Vol. 81, núm. 1-19. [consulta: 24 de gener de 2026]. ISSN: 0160-791X. [Disponible a: https://hdl.handle.net/2445/221737]

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