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Si us plau utilitzeu sempre aquest identificador per citar o enllaçar aquest document: https://hdl.handle.net/2445/119771
Conjoint Analysis of Tourist Choice of Hotel Attributes Presented in Travel Agent Brochures
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The purposes of this study are to demonstrate how it is possible to determinewhich attributes are the most important in the final choices of tourists who use a travel agent brochure as a source of information and how these attributes influence perceived value in a pre-purchase stage.We conduct the study in three phases: (i) a qualitative study, (ii) an experiment using choice-based conjoint analysis by means of a fractional factorial experimental design and (iii) another experiment using a full factorial derived from the same design. Results suggest advertisement size, a hotel's starred rating and price influence perceived value at this stage. The presence of a positive combined effect of price and advertising was found. Implications and directions for future applications are offered,focusing particularly on marketing services.
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HUERTAS GARCÍA, Rubén, LAGUNA GARCÍA, Marta, CONSOLACIÓN SEGURA, Carolina. Conjoint Analysis of Tourist Choice of Hotel Attributes Presented in Travel Agent Brochures. _International Journal of Tourism Research_. 2014. Vol. 16, núm. 1, pàgs. 65 -75. [consulta: 31 de gener de 2026]. ISSN: 1099-2340. [Disponible a: https://hdl.handle.net/2445/119771]